Another reason why Google My Business is the key to unloock your local business is because
"NUMBERS DONT LIE"! Check out these statistics.
Google is where you start driving leads. Here’s why:
Google is the Number 1 Search Engine and Continues to grow and dominate. Just think about how you use Google.
AdPlorer: 92% of all searches are made on Google (3.5 billion per day!)
46% of those searches have local search intent – the key word here being Local
SmallBizTrends: There was a 61% increase in calls from Google My Business from January to July
Invespcro: 90% of people read reviews before purchasing.
BrightLocal: 64% of consumers look for a business’s Google My Business page for contact information
WordStream: 84% of consumers conduct local searches.
Brandify: Local Search Consumer Survey showed 77% of consumers report using Google Maps when searching for nearby businesses.
BUT WAIT....Listen To THIS
According to Chatmeter dot com 97% of consumers are using search to find local businesses and 41% of people use local search to find businesses every single week.
The majority of that traffic is going to Google and its Google My Business Platform, making it the number one local search site.
Do You Get What I Am Putting Down?
Let me explain.
In order to truly understand how powerful this is let me show you a quick example.
Let’s take “Roofers In Orlando” for example
This local search term gets searched 1,900 times per month each and every month on average according to keyword tools. Now, keep in mind this is just one variation of that search intent.
Others might also search "Orlando Roofing Company" which gets another 1,300 searches each month.
Now let’s say you’re a Roofing Contractor in the Orlando area. You can then leverage Google My Business to rank in the map pack and start generating inbound calls and leads.
Remember "Numbers Don't Lie" and with 77% of local consumers using Google Maps when searching for nearby services it doesnt take much math to realize the amount of inbound calls that a map pack ranking can generate you each month with 1,900 people searching each month.
Since these local consumers are looking for the exact service you offer these are high quality targeted potential customers and they are significantly more likely to book an estimate and get the work done!
This is a powerful piece of Google My Business that completely separates it from anything else.